Figure 5.2. People’s desire to know their own worth is related to market performance. The black line represents the S&P 500, and the gray line represents the number of times people logged on to their accounts to check on their stocks. When the market goes up, people are more likely to take a peek at the value of their holdings than when it goes down.
Excerpt from: The Influential Mind: What the Brain Reveals About Our Power to Change Others by Tali Sharot
If not quite a ‘rule’, it’s at least a strong guideline for successful rhythm that you should put the shortest term in any list first and the longest last. This is the principle of climax underscoring the rising tricolon. ‘I am Scottish by aspiration, birth and choice’ has nothing of the drum-roll about it. ‘I will be fishing for cod, blue-fin tuna, the inedible but mighty basking shark, and the many-tentacled deep-sea octopus’ just, somehow, tends to sound better than ‘I will be fishing for the many-tentacled deep-sea octopus, blue-fin tuna, the inedible but mighty basking shark, and cod.’
Excerpt from: Write to the Point: How to be Clear, Correct and Persuasive on the Page by Sam Leith
Peggy Noonan, who wrote speeches for Ronald Reagan has said: ‘Once you’ve finished the first draft of your speech – stand up and speak it aloud. Where you falter, alter.’ That applies especially to speeches, of course: in that case you’re trying to produce something that’s hard to stumble over when spoken aloud. Tongue-twisters such as ‘red lorry, yellow lorry’ are easier on the page than in the mouth. But it is also good advice to the prose writer. There is a developmental connection between reading aloud and reading silently – and there is a neurological one too.
Excerpt from: Write to the Point: How to be Clear, Correct and Persuasive on the Page by Sam Leith
The bias runs deep. Few of us, surely, think of ourselves as having a fixed, monochrome personality: we’re happy or sad, stressed or relaxed, depending on circumstances. Yet we stubbornly resist the notion that others might be similarly circumstance-dependent. In a well-known 1960s study, people were shown two essays, one arguing in favour of Castro’s Cuba and one against. Even when it was explained that the authors had been ordered to adopt each position based on a coin-toss – that their situation, in other words, had forced their hand readers still considered that the pro Castro author must be deep down, pro Castro and vice versa.
Excerpt from Help!: How to Become Slightly Happier and Get a Bit More Done by Oliver Burkeman
In a study entitled “After the Movies’, some crafty Australian researchers grilled people leaving the cinema about their views on politics and morality; they discovered that those leaving happy films were optimistic and lenient, while those leaving aggressive or sad ones were far more pessimistic and strict.
Excerpt from Help!: How to Become Slightly Happier and Get a Bit More Done by Oliver Burkeman
In 1958, a young psychologist by the name of Bernice Eiduson began a long-term study of the working methods of forty mid-career scientists. For twenty years, Professor Eiduson periodically interviewed the scientists and gave them a variety of psychological tests, as well as gathering data on their publications. Some of the scientists went on to great success: there were four Nobel Prize winners in the group and two others widely regarded as Nobel-worthy. Several other scientists joined the National Academy of Sciences. Others had disappointing careers.
In 1993, several years after Bernice Eiduson’s death, her colleagues published an analysis of this study, trying to spot patterns. A question of particular interest was: what determines whether a scientist keeps publishing important work throughout his or her life? A few highly productive scientists produced breakthrough paper after breakthrough paper. How?
A striking pattern emerged. The top scientists switched topics frequently. Over the course of their first hundred published papers, the long-lived high-impact researchers switched topics an average of 43 times. The leaps were less dramatic than the ones Erez Aiden likes to take, but the pattern is the same: the top scientists keep changing the subject if they wish to stay productive.
Excerpt from: Messy: How to Be Creative and Resilient in a Tidy-Minded World by Tim Harford
Psychologists Gretchen Chapman and Brian Bornstein tested this idea in a 1996 experiment, when Liebeck v. McDonald’s was much in the news. They presented eighty students from the University of Illinois, U.S.A., students with the hypothetical case of a young woman who said she contracted ovarian cancer from birth control pills and was suing her health care organization. Four groups each heard a different demand for damages: $100; $20,000; $5 million; and $1 billion. The mock jurors were asked to give compensatory damages only. Anyone who wants to believe in the jury system must find the results astonishing.
The jurors were amazingly persuadable, up through the $5 million demand. The lowball $100 demand got a piddling $990 average award. This was for a cancer said to have the plaintiff ‘almost constantly in pain… Doctors do not expect her to survive beyond a few more months.’
Excerpt from: Priceless: The Myth of Fair Value (and How to Take Advantage of It) by William Poundstone
Netflix learned a similar lesson early on in its life cycle: don’t trust what people tell you; trust what they do. Originally, the company allowed users to create a queue of movies they wanted to watch in the future but didn’t have time for at the moment. This way, when they had more time, Netflix could remind them of those movies. However, Netflix noticed something odd in the data. Users were filling their queues with plenty of movies. But days later, when they were reminded of the movies on the queue, they rarely clicked. What was the problem? Ask users what movies they plan to watch in a few days, and they will fill the queue with aspirational, highbrow films, such as black-and-white World War II documentaries or serious foreign films. A few days later, however, they will want to watch the same movies they usually want to watch: lowbrow comedies or romance films. People were consistently lying to themselves.
Excerpt from: Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us About Who We Really Are by Seth Stephens-Davidowitz
There’s a popular subgenre of books about writing known informally as ‘writer porn’, in which famous authors describe their daily routines, which pens they use and, especially, the secluded mountain-top cabins where they work each morning for six blissfully undisturbed hours. I don’t think I’ve ever actually met such an author, but for anyone whose job is even slightly ‘creative’, they stir envy: we’d all love such big chunks of time in which to focus. Instead, our lives are plagued with what the blogger Merlin Mann, at 43folders.com, calls ‘interstitial time’ – small chunks of minutes spent waiting at the doctor’s surgery, or for someone who’s late, or for a meeting postponed at short notice.
It feels like time wasted. But it needn’t be. The poet William Carlos Williams, for example, wrote much of his oeuvre on the backs of prescription pads during gaps in his workday as a paediatrician.
Excerpt from Help!: How to Become Slightly Happier and Get a Bit More Done by Oliver Burkeman
As the philosopher Søren Kierkegaard noted in his journal in 1843, ‘It is perfectly true, as the philosophers say, that life must be understood backwards. But they forget the other proposition, that it must be lived forwards.” The day-by-day business of living feels, at this particular moment, spectacularly distant from the ways in which I and others will come to comprehend these events.
Yet this is just an extreme version of something that is always true. Human understanding is always both provisional and belated. Many things that appear obvious in retrospect were anything but obvious at the time, because the clarity we experience when looking back in time is utterly unlike the cloud of uncertainty that surrounds day-today existence. The world is far more complex than any stories we can tell about it; far more mysterious, far harder to predict.
Excerpt from: How to Think: Your Essential Guide to Clear, Critical Thought by Tom Chatfield
One common situation is for two supermarkets to be competing for the same customers. As we’ve discussed, it’s hard for be systematically more expensive than the others without losing a lot of business, so they will charge similar prices on average, but both will also mix up their prices. That way, both can distinguish the bargain hunters from those in need of specific products, like people shopping to pick up ingredients for a cook-book recipe they are making for a dinner party. Bargain-hunters will pick up whatever is on sale and make something of it. The dinner-party shoppers come to the supermarket to buy specific products and will be less sensitive to prices. The price-targeting strategy only works because the supermarkets always vary the patterns of their special offers, and because it is too much trouble to go to both stores or to order two separate internet deliveries, carefully comparing the price of each good every time we go online. If shoppers could predict what was to be discounted, they could choose recipes ahead of time, and even choose the appropriate supermarket to pick up the ingredients wherever they’re least expensive.
Excerpt from: The Undercover Economist by Tim Harford
Einstein was a great fan of this technique. He said that: “To stimulate creativity, one muse develops the childlike inclination for play.” Researchers at the North Dakota State University agree. They conducted an experiment where they asked 76 undergraduates what they would do if college were cancelled for the day. The interesting bit was that half of them were encouraged to think as if they were seven years old. These students were found to give much more creative responses than the control group.
Excerpt from: Go Luck Yourself: 40 ways to stack the odds in your brand’s favour by Andy Nairn
