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📘 My 1st Book of Experiments
📗 My 2nd Book of Experiments
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Latest Gems

💎 Talk is cheap. Saying you’re trustworthy or high quality is useless
💎 An explanation as to how groups (and companies) make decisions which are favoured by none of their members
💎 The happiness benefits of closing down our options
💎 On how expectations can become self fulfilling
💎 On knowing how a story ends doesn’t spoil the enjoyment

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Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioural Economics

📖 Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioural Economics

By Gary Belsky and Thomas Gilovich.

Read my favourite excerpts.

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Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.