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📘 My 1st Book of Experiments
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Latest Gems

💎 Giving customers even an illusion of control can boost product preference
💎 Why saying you’re a sceptic or realist doesn’t communicate what’s intended
💎 On the danger of only evaluating projects on what is easy to quantify
💎 The same waiting time feels shorter if it’s occupied
💎 We try and avoid negative information (a lesson in stock market trading)

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Copywriting Is...: 30-or-so Thoughts on Thinking like a Copywriter

📖 Copywriting Is…: 30-or-so Thoughts on Thinking like a Copywriter

By Andrew Boulton and Giles Edwards.

Read my favourite excerpts.

Buy the book on Amazon.

Product Gems 1

101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.