Here is a collection of my favourite books about building products.
I hope you enjoy them as much as I did.
Drill down on each book to view excerpts I’ve collected or to buy the book.
📖 Rationality: What It Is, Why It Seems Scarce, Why It Matters
📖 Can’t We Just Print More Money?: Economics in Ten Simple Questions
📖 Making Decisions: The new brilliant smart-thinking book to change how you think about leadership, judgement and decision making
📖 Write to Sell: The Ultimate Guide to Copywriting
📖 Smarter Faster Better: The Transformative Power of Real Productivity
📖 The 12 Bottle Bar: Make Hundreds of Cocktails with Just Twelve Bottles
📖 The Rules of Contagion: Why Things Spread–And Why They Stop
📖 Making Numbers Count: The art and science of communicating numbers
📖 Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges
📖 Factfulness: Ten Reasons We’re Wrong About The World – And Why Things Are Better Than You Think
📖 Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
📖 Writing Tools: 50 Essential Strategies for Every Writer
📖 The Expectation Effect: How Your Mindset Can Transform Your Life
📖 Transport for Humans: Are We Nearly There Yet?
📖 Write to the Point: How to be Clear, Correct and Persuasive on the Page
📖 Priceless: The Hidden Psychology Of Value
📖 How to Think: Your Essential Guide to Clear, Critical Thought
📖 The Scout Mindset: Why Some People See Things Clearly and Others Don’t
📖 Everybody Lies: Big Data, New Data, and What the Internet Can Tell Us about Who We Really Are
📖 The Undercover Economist
📖 Help!: How to Become Slightly Happier and Get a Bit More Done
📖 Extra Life: A Short History of Living Longer
📖 Go Luck Yourself: 40 ways to stack the odds in your brand’s favour
📖 Friction: The Untapped Force That Can Be Your Most Powerful Advantage
📖 The Halo Effect: How Managers let Themselves be Deceived
📖 Life Moves Pretty Fast: The Lessons We Learned from Eighties Movies (and Why We Don’t Learn Them from Movies Any More)
📖 Unconventional Wisdom: Adventures in the Surprisingly True
📖 Anthro-Vision: How Anthropology Can Explain Business and Life
📖 Noise: A flaw in human judgement
📖 Tarzan Economics: Eight Principles for Pivoting through Disruption
📖 The Status Game: On Social Position and How We Use It
📖 The Objectivity Trap
📖 How to Change: The Science of Getting from Where You Are to Where You Want to Be
📖 The Perfect Meal: The Multisensory Science of Food and Dining
📖 Read Me: 10 Lessons for Writing Great Copy
📖 When: The Scientific Secrets of Perfect Timing
📖 Copywriting Is…: 30-or-so Thoughts on Thinking like a Copywriter
📖 Humour, Seriously: Why Humour Is A Superpower At Work And In Life
📖 Think Again: The Power of Knowing What You Don’t Know
📖 The Great Mental Models Volume 1: General Thinking Concepts
📖 The Psychology of Money: Timeless lessons on wealth, greed, and happiness
📖 Conflicted: Why Arguments Are Tearing Us Apart and How They Can Bring Us Together
📖 Trump: The Art of the Deal
📖 Five Stars: The Communication Secrets to Get From Good to Great
📖 Sex, Lies and Politics: The Secret Influences That Drive our Political Choices
📖 Elizabethans: How Modern Britain was Formed
📖 Creativity: A Short and Cheerful Guide
📖 100 Things Every Designer Needs to Know About People (Voices That Matter)
📖 You’re About to Make a Terrible Mistake!: How Biases Distort Decision-Making and What You Can Do to Fight Them
📖 The Myth of Experience: Why We Learn the Wrong Lessons, and Ways to Correct Them
📖 The Ostrich Paradox: Why We Underprepare for Disasters
📖 The Sense of Style: The Thinking Person’s Guide to Writing in the 21st Century
📖 Behavioral Insights
📖 Made to Stick: Why some ideas take hold and others come unstuck
📖 Think Like an Artist: . . . and Lead a More Creative, Productive Life
📖 Win Bigly: Persuasion in a World Where Facts Don’t Matter
📖 The Number Bias: How Numbers Lead and Mislead Us
📖 How to Make the World Add Up: Ten Rules for Thinking Differently About Numbers
📖 Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
📖 Behavioral Economics (The Basics)
📖 The 48 Laws Of Power (The Robert Greene Collection)
📖 Quiet: The Power of Introverts in a World That Can’t Stop Talking
📖 Upstream: The Quest to Solve Problems Before They Happen
📖 How to Have Great Ideas: A Guide to Creative Thinking and Problem Solving
📖 The Optimism Bias: Why we’re wired to look on the bright side
📖 Catalyst
📖 Mind over Money: The Psychology of Money and How to Use It Better
📖 Actionable Gamification: Beyond Points, Badges and Leaderboards
📖 Brain Candy: Science, Paradoxes, Puzzles, Logic, and Illogic to Nourish Your Neurons
📖 The Psychology of Price: How to use price to increase demand, profit and customer satisfaction
📖 Radical Uncertainty: Decision-making for an unknowable future
📖 The Optimist’s Telescope: Thinking Ahead in a Reckless Age
📖 The Strategy and Planning Scrapbook
📖 The Next Fifty Things that Made the Modern Economy
📖 The Science of Organizational Change: How Leaders Set Strategy, Change Behavior, and Create an Agile Culture (Leading Change in the Digital Age)
📖 How Innovation Works
📖 The Art of Making Memories: How to Create and Remember Happy Moments
📖 Risk: The Science and Politics of Fear
📖 Uncharted: How to Map the Future
📖 The Excellence Book: 50 Ways to be Your Best (Concise Advice)
📖 Happiness by Design: Finding Pleasure and Purpose in Everyday Life
📖 Good Habits, Bad Habits: The Science of Making Positive Changes That Stick
📖 Blindsight: The (Mostly) Hidden Ways Marketing Reshapes Our Brains
📖 Advertising for Skeptics
📖 Skin in the Game: Hidden Asymmetries in Daily Life
📖 The Best Ever Notes and Queries
📖 Superforecasting: The Art and Science of Prediction
📖 Paid Attention: Innovative Advertising for a Digital World
📖 Managing Oneself
📖 How to Win Friends and Influence People
📖 How to Predict the Unpredictable: The Art of Outsmarting Almost Everyone
📖 Hooked: Revealing the hidden tricks of memorable marketing
📖 The Advertising Effect: How to Change Behaviour
📖 Freakonomics: A Rogue Economist Explores the Hidden Side of Everything
📖 Brutal Simplicity of Thought: How It Changed the World
📖 The Elements of Eloquence: How to Turn the Perfect English Phrase
📖 Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld
📖 7 Secrets of Persuasion: Leading-Edge Neuromarketing Techniques to Influence Anyone
📖 The Great Acceleration: How the World is Getting Faster, Faster
📖 On Speaking Well
📖 Leo: A Tribute to Leo Burnett, Through a Selection of the Inspiring Words that He Wrote or Spoke
📖 Eat Your Greens
📖 Cutting Edge Advertising: How to Create the World’s Best Print for Brands in the 21st Century
📖 You Are Not So Smart: Why Your Memory Is Mostly Fiction, Why You Have Too Many Friends On Facebook And 46 Other Ways You’re Deluding Yourself
📖 The Shallows: How the internet is changing the way we think, read and remember
📖 Small Change: Money Mishaps and How to Avoid Them
📖 Head in the Cloud
📖 Wonderland: How Play Made the Modern World
📖 The Tiger That Isn’t: Seeing Through a World of Numbers
📖 The War of Art: Break Through the Blocks and Win Your Inner Creative Battles
📖 Hit Makers: The Science of Popularity in an Age
📖 Fifty Things that Made the Modern Economy
📖 Tricks Of The Mind
📖 Go Figure: Things you didn’t know you didn’t know: The Economist Explains
📖 Born Liars: Why We Can’t Live Without Deceit
📖 Hegarty on Advertising: Turning Intelligence into Magic
📖 The Elephant in the Brain: Hidden Motives in Everyday Life
📖 Seducing the Subconscious: The Psychology of Emotional Influence in Advertising
📖 59 Seconds: Think a little, change a lot
📖 Decoded: The Science Behind Why We Buy
📖 The Art of Looking Sideways
📖 Switch: How to change things when change is hard
📖 The Social Animal
📖 Think Small: The Surprisingly Simple Ways to Reach Big Goals
📖 The Price of Everything: The True Cost of Living
📖 Why Smart People Make Big Money Mistakes and How to Correct Them: Lessons from the New Science of Behavioural Economics
📖 Curation: The power of selection in a world of excess
📖 Elephants on Acid and other bizarre experiments
📖 Gastrophysics: The New Science of Eating
📖 The Smarter Screen: Surprising Ways to Influence and Improve Online Behavior
📖 Behind the Scenes in Advertising,Mark III: More Bull More
📖 On Writing Well: The Classic Guide to Writing Non-Fiction
📖 How To Make Better Advertising And Advertising Better
📖 Narconomics: How To Run a Drug Cartel
📖 The Real Mad Men: The Remarkable True Story of Madison Avenue’s Golden Age
📖 Consumerology: The Truth about Consumers and the Psychology of Shopping
📖 100 Great Branding Ideas (100 Great Ideas)
📖 Marketers Are From Mars, Consumers Are From New Jersey
📖 The Win Without Pitching Manifesto
📖 Digital Darwinism: Survival of the Fittest in the Age of Business Disruption
📖 The Joy of Work: 30 Ways to Fix Your Work Culture and Fall in Love with Your Job Again
📖 Invisible Influence: The Hidden Forces That Shape Behavior
📖 The Key to Happiness: How to Find Purpose by Unlocking the Secrets of the World’s Happiest People
📖 It’s Not How Good You Are, It’s How Good You Want To Be: The world’s best-selling book by Paul Arden
📖 Rory Sutherland: The Wiki Man
📖 D&Ad Copy Book
📖 Why Did the Policeman Cross the Road?: How to solve problems before they arise
📖 The Science of Storytelling
📖 The Storytelling Book (Concise Advice)
📖 Indistractable: How to Control Your Attention and Choose Your Life
📖 Branding: In Five and a Half Steps
📖 The Influential Mind: What the Brain Reveals About Our Power to Change Others
📖 Rebel Ideas: The Power of Diverse Thinking
📖 Messengers: Who We Listen To, Who We Don’t, And Why
📖 101 Contrarian Ideas About Advertising: The strange world of advertising in 101 delicious bite-size pieces
📖 Triumph of the City
📖 100 Ideas That Changed Advertising
📖 Adapt: Why Success Always Starts with Failure
📖 The Undoing Project: A Friendship that Changed the World
📖 Never Split the Difference: Negotiating as if Your Life Depended on It
📖 Range: How Generalists Triumph in a Specialized World
📖 Irrationally Yours: On Missing Socks, Pickup Lines, and Other Existential Puzzles
📖 Mindwise: How We Understand What Others Think, Believe, Feel, and Want
📖 Hey, Whipple, Squeeze This: The Classic Guide to Creating Great Ads
📖 How To Write Better Copy (How To: Academy)
📖 Conformity: The Power of Social Influences
📖 The Smart Thinking Book: 60 Bursts of Business Brilliance (Concise Advice)
📖 A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It’s Everyone’s Business
📖 Super Thinking: The Big Book of Mental Models
📖 Hello World: How to be Human in the Age of the Machine
📖 The Contagious Commandments: Ten Steps to Brand Bravery
📖 Irresistible: The Rise of Addictive Technology and the Business of Keeping Us Hooked
📖 Predictably Irrational: The Hidden Forces That Shape Our Decisions
📖 Misbehaving: The Making of Behavioural Economics
📖 Now Try Something Weirder: How to keep having great ideas and survive in the creative business
📖 Contagious: Why Things Catch on
📖 How Britain Really Works: Understanding the Ideas and Institutions of a Nation
📖 Creative Mischief
📖 Atomic Habits: An Easy and Proven Way to Build Good Habits and Break Bad Ones
📖 The Art of the Good Life: Clear Thinking for Business and a Better Life
📖 Creative Blindness (And How To Cure It): Real-life stories of remarkable creative vision
📖 Alchemy: The Surprising Power of Ideas That Don’t Make Sense
📖 Thinking in Bets: Making Smarter Decisions When You Don’t Have All the Facts
📖 Rebel Talent: Why It Pays to Break the Rules at Work and in Life
📖 The Art of Statistics: Learning from Data
📖 Irrationality: The enemy within
📖 Nudge: Improving Decisions About Health, Wealth and Happiness
📖 The Intelligence Trap: Why smart people do stupid things and how to make wiser decisions
📖 The Idea Book: 1 (Idébok)
📖 Who Can You Trust?: How Technology Brought Us Together – and Why It Could Drive Us Apart
📖 Curious: The Desire to Know and Why Your Future Depends on It
📖 How not to Plan: 66 ways to screw it up
📖 Inside the Nudge Unit: How small changes can make a big difference
📖 Messy: How to Be Creative and Resilient in a Tidy-Minded World
📖 TED Talks: The official TED guide to public speaking
📖 Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing
📖 Sway: The Irresistible Pull of Irrational Behaviour
📖 One Plus One Equals Three: A Masterclass in Creative Thinking
📖 Positioning: The Battle for Your Mind
📖 One Step Ahead: Notes from the Problem Solving Unit
📖 The Perils of Perception: Why We’re Wrong About Nearly Everything
📖 Business for Punks: Break All the Rules – the BrewDog Way
📖 Incognito: The Secret Lives of the Brain
📖 You May Also Like: Taste in an Age of Endless Choice
📖 The Art of Thinking Clearly
📖 The A-Z of Visual Ideas: How to Solve any Creative Brief
📖 The Small BIG: Small Changes that Spark Big Influence
📖 Perfect Pitch: The Art of Selling Ideas and Winning New Business
📖 The Culture Code: The Secrets of Highly Successful Groups
📖 The Tyranny of Metrics
📖 Influence: The Psychology of Persuasion
📖 Product Gems 2: 109 More Science Experiments That Demonstrate How to Build Products People Love
📖 Product Gems 1: 101 Science Experiments That Demonstrate How to Build Products People Love
📖 Post-Truth: How Bullshit Conquered the World
📖 Barking up the Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong
📖 The Art of Creative Thinking: 89 Ways to See Things Differently
📖 Words That Work: It’s Not What You Say, It’s What People Hear
📖 The Choice Factory: 25 behavioural biases that influence what we buy
📖 The Wisest One in the Room: How You Can Benefit from Social Psychology’s Most Powerful Insights
📖 Little Bets: How breakthrough ideas emerge from small discoveries
