Itโs an American agency called Wundermann.
Apparently, one day the owner flew in to visit his agency.
He was a big, brash New Yorker.
He drove straight into the car park below the building.
The gruff cockney parking attendant stopped him.
He said, โWhere you going, guv?โ
The American was indignant.
He said, โI’m parking, of course.โ
The parking attendant said, โYou gotta permit?โ
The American said, โNo.โ
The parking attendant said, โThen you ainโt parking here.โ
The American was outraged.
He said, โDo you know who I am?’
The parking attendant shook his head and said, โNo.โ
The American got out of the car, raised himself up to his full height, tapped his chest and said, ‘Iโm Wundermann.โ
The parking attendant said, โI don’t care if you’re fucking Superman. You ainโt parking hereโ
Excerpt from: Predatory Thinking: A Masterclass in Out-Thinking the Competition by Dave Trott