There is an island in the West Indies that was once called Hog Island. Hog Island was a very beautiful island, but it was difficult to attract tourists to it. Then, one day, a clever person had the bright idea of changing the name of the island and, suddenly, it was inundated by tourists. What was the island’s new name? Paradise Island!
So, don’t use words carelessly. See the power in the meaning of words and use this power to develop your idea.
Excerpt from: The Idea Book by Fredrik Härén