To sail as close to the wind as we can without capsizing.
For instance:
Castlemaine lagers campaign, Australians wouldnβt give a XXXX for any other lager.
The poster campaign for French Connection UK:
FCUK FASHION and FCUK ADVERTISING.
The shop in Kings Road that sold brass front-door fittings, called Knobs and Knockers.
The Sunβs headline when Tammy Wynette died,
COUNTRY STAR TAMMY: D-E-C-E-A-S-E-D.
Eddie Izzardβs joke, βI come from a very traditional family.
My granddad hanged himself on Christmas Eve and we couldnβt take him down until January 5th.β
This is a naughty, schoolboy, playground sense of humour.
Excerpt from: Creative Mischief by Dave Trott