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Latest Gems

💎 On the importance of seeking inspiration from another field (the invention of Velcro)
💎 On irony in advertising (ridiculing conventional persuasive techniques)
💎 On our problematic obsession with the new (it’s not always better)
💎 On how endings shape most of our memories (experiences are not remembered equally)
💎 On the key to persuasion being seeing things from the other person’s (or cow’s) point of view