๐Ÿ’Ž On making communication entertaining and to the point (nobody wants to read your shit)

Nobody wants to read anything.

Let me repeat that. Nobodyโ€”not even your dog or your motherโ€”has the slightest interest in your commercial for Rice Krispies or Delco batteries or Preparation H. Nor does anybody care about your one-act play, your Facebook page or your new sesame chicken joint at Canal and Tchoupitoulas.

It isnโ€™t that people are mean or cruel. Theyโ€™re just busy.

Nobody wants to read your shit.

Excerpt from: The War of Art: Break Through the Blocks and Win Your Inner Creative Battles by Steven Pressfield