Skip to content

Building products using science.

Search

🧾 Hire me to build new products
📘 My 1st Book of Experiments
📗 My 2nd Book of Experiments
📕 My 3rd Book (Sneak Peak)
📚 My Library of Inspiration

Product Geek?

Join over 5,000 product geeks and get one email every Monday containing the best excerpts I've read over the previous week.

Email address:

See some of what you're missing...

Leave this field empty if you're human:

Latest Gems

💎 Information isn’t interpreted neutrally, but in line with our existing opinions
💎 How many marketers does it take to change a light bulb?
💎 Giving customers even an illusion of control can boost product preference
💎 Why saying you’re a sceptic or realist doesn’t communicate what’s intended
💎 On the danger of only evaluating projects on what is easy to quantify

Excerpts by Category

👁 Branding
💵 Pricing
🛒 Conversion
❤️ Experience
⚙️ Product Development

Ads by Category

📰 Print
📦 Packaging
🏬 In-Store

Tag: Nike

♦️ Nike A Bus is Allowed to Stop Here

♦️ Nike A Bus is Allowed to Stop Here

Posted on December 11, 2024Categories Adverts, PrintTags Nike

♦️ Nike Just Do It. Use Mask

♦️ Nike Just Do It. Use Mask

Posted on May 9, 2024Categories Adverts, PrintTags Nike

♦️ Nike Air Max Lungs

♦️ Nike Air Max Lungs

Posted on April 23, 2024Categories Adverts, PrintTags Nike

♦️ Nike Run

♦️ Nike Run

Posted on January 28, 2024Categories Adverts, In-StoreTags Nike

♦️ Nike Just Experience It

♦️ Nike Just Experience It

Posted on December 27, 2023Categories Adverts, PrintTags Nike

♦️ Nike: Michael Jordan 1 Isaac Newton 0

♦️ Nike: Michael Jordan 1 Isaac Newton 0

Posted on July 24, 2023Categories Adverts, PrintTags Nike

♦️ Nike harnessing the athletes’ (John McEnroe) personality in their ads

♦️ Nike harnessing the athletes’ (John McEnroe) personality in their ads

Posted on July 14, 2023Categories Adverts, PrintTags Nike

♦️ Nike Air Max Lungs

♦️ Nike Air Max Lungs

Posted on February 3, 2022January 2, 2022Categories Adverts, PrintTags Nike

A project by David G.