The level of feedback you get is so much more valuable and impactfulโฆ The problem with showing something to consumers when itโs almost totally done, people donโt necessarily want to give negative feedback at that point because it looks like, โThis company has spent a lot of money already getting it to this stage and now Iโm going to tell them, โIt sucks.โ โ On the other hand, if something hangs together with tape, and itโs clear that itโs an early prototype, the mindset of consumers often is, โThese people still need some help, so let me tell you what I really think about it.โ
Excerpt from: Little Bets: How breakthrough ideas emerge from small discoveries by Peter Sims