To sail as close to the wind as we can without capsizing.
For instance:
Castlemaine lagers campaign, Australians wouldn’t give a XXXX for any other lager.
The poster campaign for French Connection UK:
FCUK FASHION and FCUK ADVERTISING.
The shop in Kings Road that sold brass front-door fittings, called Knobs and Knockers.
The Sun’s headline when Tammy Wynette died,
COUNTRY STAR TAMMY: D-E-C-E-A-S-E-D.
Eddie Izzard’s joke, “I come from a very traditional family.
My granddad hanged himself on Christmas Eve and we couldn’t take him down until January 5th.”
This is a naughty, schoolboy, playground sense of humour.
Excerpt from: Creative Mischief by Dave Trott