The best swordsman in the world doesnβt need to fear the second-best swordsman in the world; no, the person for him to be afraid of is some ignorant antagonist who has never had a sword in his hand before; he doesnβt do the sane thing he ought to do, and so the expert isnβt prepared for him.
Excerpt from: Digital Darwinism: Survival of the Fittest in the Age of Business Disruption by Tom Goodwin