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Latest Gems

💎 Talk is cheap. Saying you’re trustworthy or high quality is useless
💎 An explanation as to how groups (and companies) make decisions which are favoured by none of their members
💎 The happiness benefits of closing down our options
💎 On how expectations can become self fulfilling
💎 On knowing how a story ends doesn’t spoil the enjoyment

Excerpts by Category

Cancer Research ad using the generation effect

A project by David G.