💎 Three rules for writing (do you know them?)

I suppose if I had to pick a favorite rule, I would paraphrase a man with a particular genius for scattering the alphabet on the page, W Somerset Maugham: there are three rules for copywriting. Unfortunately, no one knows what they are.

Excerpt from: Copywriting Is…: 30-or-so Thoughts on Thinking like a Copywriter by Andrew Boulton