On why the true creative person wants to be a know-it-all (broaden your perspectives)

πŸ’Ž On why the true creative person wants to be a know-it-all (broaden your perspectives)

One of the best advertising people ever was Carl Ally.

He said the true creative person wants to be a know-it-all.

They want to know about all kinds of things: ancient history, nineteenth-century mathematics, modern manufacturing techniques, flower arranging, and lean hog futures.

Because they never know when these ideas might come together to form a new idea.

It may happen six minutes later or six years down the road, but they know it will happen.

Excerpt from:Β One Plus One Equals Three: A Masterclass in Creative Thinking by Dave Trott

HT: @rshotton

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