I visited a very high-powered consultant friend with hundreds of degrees and a CV to die for.
Yet his desk was littered with Post-it notes.
I asked him what he was doing. He said he was solving a problem by writing down the key themes on separate notes, then simply grouping and rearranging them until he saw a pattern emerge.
My first reaction was that this was a hopelessly analogue and ‘scattergun’ way of working — until I had a go myself.
I’ve never looked back.
Try it.
Excerpt from: Now Try Something Weirder: How to keep having great ideas and survive in the creative business by Michael Johnson
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