Talking of which, another strategist called Russell Davies does a talk on “How to be interesting”. And guess what metaphor he uses – albeit in a very different way?
“We need to have lots of random hooks and loops,” he says. “If we read the same old books, we get to know more about the thing we know lots about already. We need to subscribe to magazines that we wouldn’t normally subscribe to; we need to go to places that we wouldn’t normally go to, eat at places that may not be our kind of place. We stay interesting when we don’t just stay in our groove. We keep pushing; we leave what we know behind for a bit. Velcro goes in many different directions in order to make a connection. If we are interested in new ideas so should we.”
Excerpt from: Go Luck Yourself: 40 ways to stack the odds in your brand’s favour by Andy Nairn
