Imagine the horrifying paralysis of trying to write a novel on a platform where the whole world has real-time access to each page. Critics brutalized the most famous novels of the twentieth century. The Great Gatsby came out to awful reviewsโ โunimportant,โ โpainfully forced,โ โa dudโโand weak sales. Virginia Woolf called James Joyceโs Ulysses โa memorable catastropheโ immense in daring, terrific in disaster.โ If novelists had perfect foresight of how the public would greet their work, they might never lift a quill or tap a keyboard.
Excerpt from: Hit Makers: The Science of Popularity in an Age of Distraction by Derek Thompson
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