When technical glitches marred their Manchester concert in June 2009, mega-band Oasis turned to the symbolic power of a signature to rescue them. Recognising the gig’s disruptions, the band sent out an eye watering 1m pounds worth of cheques in reimbursement. “People can obviously cash them in,” a spokesperson told the Manchester Evening News after the band offered the crowd a refund. Their genius? Anticipating that fans would never take them to the bank, every cheque was hand signed by Oasis frontmen Liam and Noel Gallagher. With pen and ink alone, the band saved themselves a fortune.
Excerpt from: Evolutionary Ideas: Unlocking ancient innovation to solve tomorrow’s challenges by Sam Tatam
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