💎 On how survey answers vary according to the medium (whether asked online or in the presence of someone else)

But people give different answers to certain questions when they are sitting in front of a computer screen alone from those they express when someone is there to ask the question. In one study, the answers to questions such as “How do you manage on your income?” varied between 29.9% and 47.7% saying they were “comfortable,” depending on whether the question was answered in the presence of someone else or not.

Excerpt from: Consumerology: The Truth about Consumers and the Psychology of Shopping by Philip Graves