Category: Print
♦️ Stewart Lee highlighting that sometimes saying who you aren’t for is more credible than saying who you are for
♦️ Schipol airport parking using the picture superiority effect to people remember where they parked
♦️ Guinness’s response when regulations stopped them saying it was good for you
♦️ McDonald’s Italy have created some beautiful ads to promote late-night opening
♦️ Nescafe’s brilliant use of typography to communication function
♦️ Adidas ad featuring 3 lines of Paul Ince
♦️ Treehouse on the importance of early intervention for children with autism
♦️ Nike: Michael Jordan 1 Isaac Newton 0
♦️ Parker highlighting the difference between price and value
♦️ Pirelli poster featuring Carl Lewis: power is nothing without control
♦️ Nike harnessing the athletes’ (John McEnroe) personality in their ads
♦️ Norweigian’s smart demonstration of the destinations they serve
♦️ Conservative’s brilliant use of a imagery to engage the reader (1987)
♦️ Hovis’s brilliantly simple Christmas ad
♦️ VW delivering an effective price-led ad
♦️ Calvin Klein making the reader generate the answer in their mind to make the message more memorable
♦️ German Rail showing staycations can be just as breathtaking (and much cheaper)
♦️ Ministry of Health using the Keats heuristic: phrases that rhyme are more believable
♦️ Helsinki airport reframes the bad weather for arriving tourists
♦️ McDonald’s using the generation effect to make their ads more memorable
♦️ Trojan making condoms look like great value
♦️ NYC Taxi ad using a smart piece of interactivity
♦️ Umbro on focus
♦️ Mercedes turning a visual illusion into an ad demonstrating function
♦️ McDonalds dreaming
♦️ Harley Davidson ad which avoids the cliches of rebellion
♦️ Sixt’s distinctive search ads using ASCII characters
♦️ Cockburn’s Pronounce responsibly
♦️ The Economist know their audience
