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Latest Gems

💎 Before starting your copy, work out where it’ll end
💎 On reframing pressure as a privilege as a way to deal with anxiety
💎 John Stingley on Copywriting
💎 Mary Wear (the copywriter behind the line Make Poverty History) on her five copywriting rules
💎 Rituals may have a benefit because they quell anxiety by giving sense of control

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Category: Print

♦️ Volvo subverting expectations with a smart piece of copywriting

♦️ Volvo subverting expectations with a smart piece of copywriting

Posted on December 26, 2022Categories Adverts, PrintTags Volvo

♦️ British Heart Foundation using disgust to change behaviour

♦️ British Heart Foundation using disgust to change behaviour

Posted on December 24, 2022Categories Adverts, PrintTags British Heart Foundation

♦️ VW conveying fuel efficiency brilliantly

♦️ VW conveying fuel efficiency brilliantly

Posted on December 21, 2022Categories Adverts, PrintTags Volkswagen, VW

♦️ IKEA Free Cots (in 9 months)

♦️ IKEA Free Cots (in 9 months)

Posted on March 10, 2022January 2, 2022Categories Adverts, PrintTags IKEA

♦️ I BMW You

♦️ I BMW You

Posted on March 8, 2022January 2, 2022Categories Adverts, PrintTags BMW

♦️ Pepsi A Scary Halloween

♦️ Pepsi A Scary Halloween

Posted on March 3, 2022January 2, 2022Categories Adverts, PrintTags Pepsi

♦️ IKEA Happy Halloween

♦️ IKEA Happy Halloween

Posted on March 1, 2022January 2, 2022Categories Adverts, PrintTags IKEA

♦️ Skoda A Real Sports Car but Cheaper

♦️ Skoda A Real Sports Car but Cheaper

Posted on February 24, 2022January 2, 2022Categories Adverts, PrintTags Skoda

♦️ Red Bull Power On

♦️ Red Bull Power On

Posted on February 22, 2022January 2, 2022Categories Adverts, PrintTags Red Bull

♦️ Jeep Don’t Alter Nature. Be 4×4

♦️ Jeep Don’t Alter Nature. Be 4×4

Posted on February 17, 2022January 2, 2022Categories Adverts, PrintTags Jeep

♦️ KitKat Buffering Break

♦️ KitKat Buffering Break

Posted on February 15, 2022January 2, 2022Categories Adverts, PrintTags Kitkat

♦️ Honda Racing Heart

♦️ Honda Racing Heart

Posted on February 10, 2022January 2, 2022Categories Adverts, PrintTags Honda

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A project by David G.