Category: Print
♦️ Stella Artois ad harnessing the Veblen effect
♦️ Shoppers Paradise exuding confidence
♦️ KFC turning the problem of imitation into an opportunity
♦️ VW using efficiency to highlight efficiency
♦️ Citroen harnessing the pratfall effect
♦️ Tontine prints an expiry date on their pillows to remind people to replace them
♦️ Whitbread harnessing price relativity
♦️ Waterstones irony
♦️ Volvo subverting expectations with a smart piece of copywriting
♦️ British Heart Foundation using disgust to change behaviour
♦️ VW conveying fuel efficiency brilliantly
