Category: Adverts
♦️ Guinness’s response when regulations stopped them saying it was good for you
♦️ McDonald’s Italy have created some beautiful ads to promote late-night opening
♦️ Nescafe’s brilliant use of typography to communication function
♦️ Panasonic using form to hint at product function
♦️ Adidas ad featuring 3 lines of Paul Ince
♦️ Treehouse on the importance of early intervention for children with autism
♦️ Budweiser prohibition brew – a smart bit of reframing
♦️ Nike: Michael Jordan 1 Isaac Newton 0
♦️ VanMoof puts its bikes in TV packaging so couriers treat them with more care
♦️ Parker highlighting the difference between price and value
♦️ Pirelli poster featuring Carl Lewis: power is nothing without control
♦️ Nike harnessing the athletes’ (John McEnroe) personality in their ads
♦️ Norweigian’s smart demonstration of the destinations they serve
♦️ Conservative’s brilliant use of a imagery to engage the reader (1987)
♦️ Hovis’s brilliantly simple Christmas ad
♦️ VW delivering an effective price-led ad
♦️ Calvin Klein making the reader generate the answer in their mind to make the message more memorable
♦️ German Rail showing staycations can be just as breathtaking (and much cheaper)
♦️ Ministry of Health using the Keats heuristic: phrases that rhyme are more believable
♦️ John Lewis label emphasises the products durability
♦️ Helsinki airport reframes the bad weather for arriving tourists
♦️ McDonald’s using the generation effect to make their ads more memorable
♦️ Trojan making condoms look like great value
♦️ NYC Taxi ad using a smart piece of interactivity
♦️ Umbro on focus
♦️ Mercedes turning a visual illusion into an ad demonstrating function
♦️ Kimchee’s helps solve the problem of choice paralysis when choosing from their menu
♦️ Carluccio’s takes anchoring to the next level (see: Vespa)
♦️ Oklahoma manhole covers have city maps on with a white dot showing where you are in the city
