Category: Adverts
♦️ Norweigian’s smart demonstration of the destinations they serve
♦️ Conservative’s brilliant use of a imagery to engage the reader (1987)
♦️ Hovis’s brilliantly simple Christmas ad
♦️ VW delivering an effective price-led ad
♦️ Calvin Klein making the reader generate the answer in their mind to make the message more memorable
♦️ German Rail showing staycations can be just as breathtaking (and much cheaper)
♦️ Ministry of Health using the Keats heuristic: phrases that rhyme are more believable
♦️ John Lewis label emphasises the products durability
♦️ Helsinki airport reframes the bad weather for arriving tourists
♦️ McDonald’s using the generation effect to make their ads more memorable
♦️ Trojan making condoms look like great value
♦️ NYC Taxi ad using a smart piece of interactivity
♦️ Umbro on focus
♦️ Mercedes turning a visual illusion into an ad demonstrating function
♦️ Kimchee’s helps solve the problem of choice paralysis when choosing from their menu
♦️ Carluccio’s takes anchoring to the next level (see: Vespa)
♦️ Oklahoma manhole covers have city maps on with a white dot showing where you are in the city
♦️ McDonalds dreaming
♦️ Harley Davidson ad which avoids the cliches of rebellion
♦️ Sixt’s distinctive search ads using ASCII characters
♦️ Cockburn’s Pronounce responsibly
♦️ The Economist know their audience
♦️ Chivas Regal’s brilliantly simple ad
♦️ Who Gives A Crap’s aptly branded toilet paper
♦️ Sephora’s simple idea that lets you indicate if you want assistance while shopping
♦️ Crispin Porter on the difference between sales and marketing
♦️ Porsche: almost as fast as a plane but you get to avoid the food
P
♦️ Rolls-Royce: quiet comfort
♦️ Garnier hides yesterday
