♦️ The Design House and the importance of packaging design Excerpt from: Creative Advertising: Ideas and Techniques from the World’s Best Campaigns by Mario Pricken
♦️ Buenos Aires Zoo and price relativity in action Excerpt from: Creative Advertising: Ideas and Techniques from the World’s Best Campaigns by Mario Pricken
♦️ The power of a well chosen exaggeration Excerpt from: Creative Advertising: Ideas and Techniques from the World’s Best Campaigns by Mario Pricken