Category: Adverts
♦️ Adidas slippers ad
♦️ VW using an endorsement, when they’re not allowed to use the endorsement
♦️ Royal Mail delivering the same message via different mediums for a markedly different effect
♦️ Tesco’s brand is more powerful when it’s more than empty posturing
♦️ Savin using a product comparison to great effect
♦️ VW communicating great value without eroding brand value
♦️ Daffodil’s price promotions are unbeatable
♦️ Stella Artois ad harnessing the Veblen effect
♦️ Shoppers Paradise exuding confidence
♦️ KFC turning the problem of imitation into an opportunity
♦️ VW using efficiency to highlight efficiency
♦️ Citroen harnessing the pratfall effect
♦️ Tontine prints an expiry date on their pillows to remind people to replace them
♦️ Whitbread harnessing price relativity
♦️ Waterstones irony
♦️ Volvo subverting expectations with a smart piece of copywriting
♦️ British Heart Foundation using disgust to change behaviour
♦️ VW conveying fuel efficiency brilliantly
♦️ IKEA Free Cots (in 9 months)
♦️ I BMW You
♦️ Pepsi A Scary Halloween
♦️ IKEA Happy Halloween
♦️ Skoda A Real Sports Car but Cheaper
♦️ Red Bull Power On
♦️ Jeep Don’t Alter Nature. Be 4×4
♦️ KitKat Buffering Break
♦️ Honda Racing Heart
♦️ KitKat Bench
♦️ Nike Air Max Lungs
