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Product Gems
Building products using science.
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♦️ Whitbread harnessing price relativity
♦️ Waterstones irony
♦️ Volvo subverting expectations with a smart piece of copywriting
♦️ British Heart Foundation using disgust to change behaviour
♦️ VW conveying fuel efficiency brilliantly
♦️ IKEA Free Cots (in 9 months)
♦️ I BMW You
♦️ Pepsi A Scary Halloween
♦️ IKEA Happy Halloween
♦️ Skoda A Real Sports Car but Cheaper
♦️ Red Bull Power On
♦️ Jeep Don’t Alter Nature. Be 4×4
♦️ KitKat Buffering Break
♦️ Honda Racing Heart
♦️ KitKat Bench
♦️ Nike Air Max Lungs
♦️ Miele Vacuum
♦️ WWF Too Fragile for Human Greed
♦️ Daihatsu Carries More than a Lamborghini
♦️ Pfizer Generations of Research
♦️ VW Polo Small but Tough
♦️ Nivea Stubble Friendly Moisturiser
♦️ PanAm Australia
♦️ Scabble Cat-erpillar
♦️ Kerala Merry Christmas
♦️ Chanel No5 Harrods
♦️ Swiss Milk Makes You Strong
Swiss Milk Makes You Strong
♦️ WWF Terrifying
♦️ WWF Frightening
♦️ VW Don’t Text and Drive
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