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Product Gems

Building products using science.

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  • 💎 Giving customers even an illusion of control can boost product preference
  • 💎 Why saying you’re a sceptic or realist doesn’t communicate what’s intended
  • 💎 On the danger of only evaluating projects on what is easy to quantify
  • 💎 The same waiting time feels shorter if it’s occupied
  • 💎 We try and avoid negative information (a lesson in stock market trading)

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Go Luck Yourself: 40 ways to stack the odds in your brand's favour

📖 Go Luck Yourself: 40 ways to stack the odds in your brand’s favour

By Andy Nairn

Read my favourite excerpts.

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Product Gems 1

Product Gems 1 Book
101 Science Experiments That Demonstrate How to Build Products People Love

Product Gems 2

Product Gems 2

109 More Science Experiments That Demonstrate How to Build Products People Love

A project by David G.