💎 On resisting the impulse to tinker with marketing approaches (paying not to change)

There was a perhaps apocryphal tale about a time when Reeves was out sailing with a client. The client made bold to ask why he should continue paying the same fee when the ad was never really changed. “What do you need all those people on my account when you never do anything?” Reeves, who could be surly, gruffed, “To keep your people from changing what I’ve done.”

Excerpt from: Branded Nation: The Marketing of Megachurch. College Inc.. and Museumworld by James Twitchell